Latifa Oumlil is the founder of Perma Atlas. She lived in Anguelz until she was 11 years old. After, she has been living in Amsterdam, where she works as a social worked at Drijvende Krachten. The floods in 2014 and 2015 in Anguelz raised her interest in the principles of permaculture. She is inspired by current successful initiatives, like the initiative started by her good friend Farida Alluch. She discovered that the principles of permaculture align with the traditional practices in the villages in the High Atlas and then started this project.